Courtesy: The Economist |
Globalisation,
etymologically, can be understood as the process by which something hitherto
belonging to a particular place, community or culture expands itself to the
world. Also, it is a result of such process. Though the word, thus, carries a
neutral meaning and concept primarily without discriminating between places and
cultures from different parts of the world, many people view that the process
of globalisation is unilateral and its movement is from the West to the East.
Hence, for them, globalisation is equal to westernisation. Likewise, many of
them believe that America – the United States of America – is the centre of the
West and consequently westernisation most of the times means Americanisation.
Yes,
America is significant in the West and the West is transmitting its cultures
and values across the world in the name of globalisation. Yet, it may be a narrow,
thus incomplete, view that America only is the world leader; for other nations
too are also proving their powers in different times. European nations
including Britain and France assert their dominance in world politics
frequently. Also, nations from the "non-west" like China, Japan and
Russia also come to the front in different issues backed by their increasing
economic strengths. Globalisation today
thus does not mean westernisation; and westernisation is also not limited to
Americanisation. Globalisation today is also outside America and the West.