|Courtesy: The Economist|
Globalisation, etymologically, can be understood as the process by which something hitherto belonging to a particular place, community or culture expands itself to the world. Also, it is a result of such process. Though the word, thus, carries a neutral meaning and concept primarily without discriminating between places and cultures from different parts of the world, many people view that the process of globalisation is unilateral and its movement is from the West to the East. Hence, for them, globalisation is equal to westernisation. Likewise, many of them believe that America – the United States of America – is the centre of the West and consequently westernisation most of the times means Americanisation.
Yes, America is significant in the West and the West is transmitting its cultures and values across the world in the name of globalisation. Yet, it may be a narrow, thus incomplete, view that America only is the world leader; for other nations too are also proving their powers in different times. European nations including Britain and France assert their dominance in world politics frequently. Also, nations from the "non-west" like China, Japan and Russia also come to the front in different issues backed by their increasing economic strengths. Globalisation today thus does not mean westernisation; and westernisation is also not limited to Americanisation. Globalisation today is also outside America and the West.