Monday, May 13, 2013

Mero Sansar: The Sansar for Millions



I don't remember when I visited Mero Sansar  for the first time. But what I remember is after that day, I have been visiting the blog site everyday whenever I have an access to the Internet. Mero Sansar (to translate literally, "My World") has been the third site that I visit most nowadays (the first two being my Facebook and Gmail accounts).  Mero Sansar presents interesting information in an entertaining way; that is what has made the site one of the popular Nepali webs to be visited by thousands of people every day.  
Alexa, the web information company has ranked Mero Sansar as the forty second popular Nepali website. Similarly, Surath Giri, a blogger, has concluded based on Alexa itself that it is the most popular blog in Nepal.  He introduces the blog as "mainly focused on current issues, it covers the major political, economic and social happenings of Nepal."
A blog, by definition, is personal in which the blogger keeps records of his/her activities. But, Mero Sansar has been a public domain. So far it has received 48 million visitors (Giri). Answering how many visitors he has, the operator of the blog, Umesh Shresth 'Salokya' refers to the website extremetracking.com, which has counted his visitors to be 20,196 per day in average for the last 20 days. It is the first blog in Nepali language began in April 2005. The blogger is an online journalist now working at Nagariknews.com.  He updates the blog almost daily, sometimes even hourly, with information on contemporary issues of public interest and his comments on them.
The most fascinating aspect of this blog is its invitation to the readers to involve in its discussions. Salokya agrees on that, "Visitor's loyalty is the strongest part of my blog that attracts readers", he has said responding to my mail this week. In almost every post, Salokya first presents information, then comments and concludes his post asking reader to share their views on the issue. And, what more, the comments by readers are very argumentative, lively and interesting. Sometimes, the readers debate there and the number of comments goes on increasing. Salokya had written "12 Barsha Pachhi Hami PaniHuikiu Sajha Busaima" ("Lets ride on Sajha Bus after 12 years") on 13 April 2013. This post on revival of Sajha Yatayat has received 90 comments. A reader named Ashesh has commented, "Congratulation. Glad to read that it goes into Tribhuvan International Airport. I hope Sajha will soon operate all around the country." But, there itself, many readers have suspected Ashesh's hope. A reader, Rabin says, "The newspapers have published that Sajha has been reawakened. But we are yet to see if Sajha has only changed its colour or it has changes in its management as well." General readers who generally do not comment also find it interesting to go through those arguments. Besides, they can vote if they like or dislike individual comments.
Mysansar covers issues from various walks of life that have enabled it to receive readership from different groups of people. For example, while visiting the site on 24 April 2013, the following titles are found from various sectors: "Nishale Sagarmatha Chadhna Paaune"("Nisha allowed to climb the Everest") on entertainment, "Aafnai Bike / Gaadile Trial Dina Napaine" ("No self vehicles for the trial") on administrative policy, and "Bye Bye Antarim" ("Bye Bye Interim") on political developments. Thus, a person who is preparing for driving license exams reads the blog as interestingly as one who is worried about the nation's political fate. Besides, Mysansar also publishes some articles and blog posts written by his readers and common folks that the blogger has gone through and found it interesting and of concern of his readers. This has made Mysansar an open forum where one can find information of their interest at the same time express their views on various issues.
It publishes the news stories that are censored at gate keeping process of newsrooms. Recently it has published an interestingpiece from a reader, Bindesh Dahal's Facebook page that describes a recent publication of biography of Former Prime Minister Baburam Bhattarai. The mainstream media too had covered the function of the book's release; but what Mysansar has focused is something different.It has revealed that the book is so poor in terms of its language: it has uncountable errors in terms of spellings, sentence structures, logical connection among information, punctuation and many other aspects. The post has cited the extracts directly from the book. I read that piece loud among some of my friends last week and no one could stop laughing for that. This post seems one of the most popular among posts of this month because it has received 236 comments by the evening of 24 April. For the fact that it covers many uncovered news, many people consider it a news site, not a personal blog. That's why, Salokya has clearly written on top of his home page, "It's not a news site, (but) it's a blog".
It also has a weekly column "Shanibar Sahitya" for literary fans. It publishes one or two short Nepali stories every Saturday and none of them is written by Salokya. Instead, the blogger asks the readers every week to send their stories and get them published.
The site has a visual design that has balance of various colours with green in its masthead background. The home page shows twelve most recent posts with their initial section. If a reader wishes to read that, s/he can choose "read more" option available in each post. Generally each post has pictures, graphics or some visual elements as far as appropriate. The posts also have links to other related news stories or posts so that the reader can read on the issue further and also find it credible. The left and right sides have been allocated for advertisements; they too have contributed to its better lay out.
Mero Sansar thus has a balance between its content and lay out. It is a website that is personal and public, informative and entertaining at the same time. That is why it is so popular among Nepalis living in Nepal and abroad. Alexa's observation is valid here, "relative to the overall population of internet users, this site appeals more to men; its visitors also tend to consist of both uneducated and highly educated, childless, both high- and low-income users under the age of 35". Salokya's Mero Sansar has been not only his, but of mine and millions.   
Works Cited
Alexa. "Site Info".  24 Apr. 2013. < http://www.alexa.com/siteinfo/mysansar.com >
Alexa. "Top Sites in Nepal". 24 Apr. 2013. < http://www.alexa.com/topsites/countries;1/NP >
Giri, Surath. "Top 10 Most Popular Nepali Blogs". 18 Feb. 2013. Surath Giri's Blog. 24 Apr. 2013. <http://www.surathgiri.com/2013/02/top-10-most-popular-nepali-blogs.html>
Shresth, Umesh 'Salokya'. "Hoping for your support". Email to the author. 24 Apr. 2013.
Shresth, Umesh 'Salokya'. "Mero Barema". Mero Sansar. 24 Apr. 2013 <http://www.mysansar.com/archives/old-pages-parent/about>
Shresth, Umesh 'Salokya'. "Mero Sansar". 24 Apr. 2013. 24 Apr. 2013. < http://www.mysansar.com/ >








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