Impacts of mass media in youths

Youths and mass communication – both of these subjects can be well explained in relation to the pace of development. Be it the enlightened thinkers or the layman, youth are the agent of change in everyone's perspective. Mass communication likewise is the yardstick to gauge the degree of development. More the numbers and varieties of mass media more the area is likely to be prospered, in other words. Mass communication as such in any way exerts a massive impact in the human life.

Since the entire society and life is influenced by the communication, its impacts on youth cannot be denied either. They are in fact even more influenced since they crave strongly to build affinity with those devises. The thought crisis engendered with age and sentiments itself propels them towards this direction.

Blessed with audio visual techniques, television stands way ahead to every other mass media, the impacts of which might be negative as well as positive. There is no dearth of people who have kindled progress in their life by dint of these. Whereas on the other part we have begun to hear many people saying" television has propelled him out of gear" Now the question to the fore is how to distinguish negative from positive. How to weed out the negative if any and if positive, how not to forfeit it?

Forwarding the questions here need answers as well to be addressed. We but can well dig the answers if we give our thoughts at least once to it. The facts which degrade our physical, mental, personal and social life should be abandoned. And if they exert any positive impact, then of course, they need to be well confessed.

Nowadays, people describing the impacts as negatives refer it as the agents of westernization for which youths are equally blamed along with the media itself. Positive thinkers on the other hand confess it as the way to modernization. It nonetheless seems to be more judicial and objective to define the impacts as directly guided by the notions and views of consumers, in a larger scale. Even from this perspective, the negative upshots have but governed the today's urban society. And of course, this is a matter of vexation to the positive thinkers at par with those wishing the involvement of youths in social welfare.

The youths in fact had to pilot the mass media as per their need and demand of time. To the contrary, these youths, they are evidently suspected to have been stagnated in the paths shown by them. This is of course not good news in any way. To minimize this, on the one hand youth need to mobilize their thoughts and skill ands on the other the programs that prove friendly for the full fledged improvements should be escalated, significantly.

(Thanks to Shruti Kadariya for translation. It is written some 3 years ago.)